Tuesday, 8 June 2010

Why LinkedIn is a Lawyer's new Local

Reading an excellent blog post by Matt Silverman on Mashable about social media and the legal profession got me musing about how lawyers, Mayo Wynne Baxter included, are actually pretty clued up when it comes to digital marketing. Don’t forget, less than a decade ago law firms were prohibited from doing any kind of marketing or PR. Apart from a listing in the phone book, business generally had to be built up over a few pints of claret at the Wig and Gavel.

Don’t get me wrong, we still firmly believe in “real” socialising, or networking as it’s called in the business community - you can’t beat face-to-face contact and we’re usually up for a beer or two - but we also understand the power of its digital sibling, to the extent that social media has now become as essential to Mayo Wynne Baxter’s communication strategy as traditional PR and marketing.



So, how does social media help our clients? Well, one of the big advantages social media gives us is being able to impart lots of targeted information to our clients in bite-sized, easily digestible chunks. We use LinkedIn, and Twitter to highlight news, legal updates and to direct people to the relevant part of our website that will inform them about their legal process. And it’s all so quick. For example, we can post an update to a change in the law with an explanation of its implications, then tweet the link and hey presto, the world and his wife know about it in less time than it takes to frank an envelope.

We’ve also found social media very useful for engaging with niche audiences, for example, the solicitors in our MACI Team have built up an ever increasing network of “friends” in the media and creative industries. They regularly get together for seminars and workshops and use Twitter and Linked In to keep everyone up to speed.

This brings me neatly to the obligatory note of caution as the last MACI seminar was all about social media and protecting your business’s reputation online. This is something that we are very hot on, both for our clients and also for our own firm’s reputation. Thanks to the huge potential audience, an incorrect or inappropriate post can destroy a firm’s reputation before you can say “who suggested a social media policy?”

As with all Mayo Wynne Baxter’s external communications, our social media content is always overseen by our marketing department. Whether it’s a press release, a brochure for our clients or even this blog, the content must be relevant and appropriate to the audience we are talking to and, above all, must accurately reflect Mayo Wynne Baxter’s professionalism and values.

So, you won’t find pictures of us on Facebook downing pints at the aforementioned Wig and Gavel, nor will you ever see blog posts or tweets about our clients, but hopefully you will find that we’re making law more accessible and easier to understand.

If you would like to find out more about copyright, intellectual property and the legalities surrounding social media, please contact our Media & Creative Industries team to arrange a meeting.

You can read the full Mashable post here.

34 comments:

  1. LinkedIn is not just an online resume for professionals, managers and executives. It's so much more than that. It is an online resume on the linkedin services

    ReplyDelete
  2. You like to posted some tips which help to develop reading skills. So students suffer in reading and writing as well. I think for such students these tips are very helpful. However, I'm finding best essay writing service reviews but i found this site helpful to have a lot of valuable content on multiple topics.

    ReplyDelete
  3. the fine bearing on fake watches the gear is partially inserted into the fake rolex watches
    ruby ​​bearing.After installing the gear to fake watches
    ensure that the bite, or installed all the bridge after the movement is not moving.

    ReplyDelete
  4. Simply a grinning visitant here to share the affection (:, btw remarkable real estate attorney daniel island sc

    ReplyDelete
  5. Among one of the finest pieces on the internet, freshening in its specificity.
    Joseph Hayon

    ReplyDelete
  6. Second, your lawyer has other clients who require attention too. So, it would be in your best interest and is usually more cost-effective to ask several questions at a time, rather than calling each time a question arises.click website

    ReplyDelete
  7. Been searching for such a remarkable blog like this for a long time.
    Medical Malpractice Lawyers Philadelphia

    ReplyDelete

  8. I have read a few of the articles on your website now, and I really like your style of blogging. I added it to my favorites blog site list and will be checking back soon. Please check out my site as well and let me know what you think.

    attorneys in richmond tx

    ReplyDelete
  9. When an attorney gives legal advice, the attorney may be liable for malpractice if the advice is wrong. http://www.immigrationway.com/

    ReplyDelete


  10. خدمات نقل وتخزین الأثاث عمیلنا شركة نقل اثاث بالرياض العزیز انت الان فى أفضل شركة نقل أثاث بالریاض , تمكنت الشركة من الوصول الى حلول ممیزة وأكثر تقنیة شركة تخزين اثاث بالرياض فیما یتعلق بأعمال نقل الاثاث ؛ فعلى الرغم شركة نقل اثاث من الرياض الي القصيم من المشكلات الصعبة التى یظن الافراد أن حلولھا شركة نقل اثاث من الرياض الي جده غیر ممكنة ؛ فاذا كنت تمتلك أثاث أحجامھ مختلفھ سواء (مربع أو دائرى أو مستطیل , وسلم المنزل ضیق فلا تقلق لدینا شركات نقل اثاث بالرياض جمیع الحلول لكافھ المشاكل الخاصة بك.

    شركات تخزين اثاث بالرياض تمتلك الشركة مستودعات مؤمنھ بشكل شركة تخزين عفش بالرياض ممیز وتتمیز بالنظافھ لتفادى الحشرات نقل اثاث التى قد تقوم بعملیة تأكل والمكان الواسع لكى یتسع أحجام مختلفھ من الاثاث , یمكنك تخزین الاثاث للفترة التى تریدھا ؛كما شركة نقل اثاث بالرياض تتمیز الشركة باعطاء عمیلھا الكریم الاھتمام الكافى شركة نقل اثاث بالرياض رخيصة ؛ كأنھ العمیل الوحید للشركة وبالتالى لا تصل أى اتربة الى الاثاث الخاص بك.

    ReplyDelete
  11. Thank you so much for the post you do. I like your post and all you share with us is up to date and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job.
    Driving withoutInsurance

    ReplyDelete
  12. All you require are the phone numbers and email locations of put stock in corporate, work law and suit lawyers.davidgenis.ca

    ReplyDelete
  13. يسعدنا و أن نقدم لكم شركة الحورس لتركيب طارد الحمام والطيور بالرياض شركة ممتازة جداً و ذات خبرات فائقة فى مكافحة الطيور و الحمام و عمل و تنفيذ تلك الطوارد المعدنية على أمثل وجه فهى تعمل على طرد الطيور و هربها ليس قتلها لان معظمها تكون للزينة و التربية فتواصلوا معاها لكى تخلصك من جميع الروائح والفضلات التى تتركها عند وجودها على المبنى فوداعاً لتواجد الطيور على النوافذ والاسوار الخارجية للمنزل .
    شركة تركيب طارد حمام بالرياض

    ReplyDelete
  14. Thank you for taking the time to publish this information very useful!
    raleigh speeding ticket lawyer

    ReplyDelete
  15. Most of the time I don’t make comments on websites, but I'd like to say that this article really forced me to do so. Really nice post! see for yourself

    ReplyDelete
  16. Why You May Need a Mesothelioma Lawyer and What to Look For If You Do Mesothelioma Law Firm

    ReplyDelete
  17. This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again. family law group

    ReplyDelete
  18. Love to read it,Waiting For More new Update and I Already Read your Recent Post its Great Thanks. Appeals lawyers

    ReplyDelete
  19. This was a really great contest and hopefully I can attend the next one. It was alot of fun and I really enjoyed myself.. product warning

    ReplyDelete
  20. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. lemon law lawyers california

    ReplyDelete
  21. The lawyer can do work cheaper and faster if he or she is using technology to shift cost.Michael Greene

    ReplyDelete
  22. Absolutely fantastic posting! Lots of useful information and inspiration, both of which we all need!Relay appreciate your work. attorney

    ReplyDelete
  23. Impressive web site, Distinguished feedback that I can tackle. Im moving forward and may apply to my current job as a pet sitter, which is very enjoyable, but I need to additional expand. Regards. houstoncriminallawyer.com

    ReplyDelete
  24. If you've been injured in an automobile accident, it may be the most frightening time of your life. Michigan Auto Accident Lawyers

    ReplyDelete
  25. Thank you again for all the knowledge you distribute,Good post. I was very interested in the article, it's quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards,
    עו"ד תעבורה

    ReplyDelete
  26. Keep in mind however that a Employment lawyer is also very important for small businesses.Soni Law Firm

    ReplyDelete
  27. Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. Elia & Ponto

    ReplyDelete
  28. Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet! lemon law lawyer california

    ReplyDelete
  29. this is really nice to read..informative post is very good to read..thanks a lot! website

    ReplyDelete
  30. I recently found many useful information in your website especially this blog page. Among the lots of comments on your articles. Thanks for sharing. Click Here

    ReplyDelete
  31. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me. Click Here

    ReplyDelete
  32. I am definitely enjoying your website. You definitely have some great insight and great stories. iranian lawyer

    ReplyDelete